The Process
Experimental design
We will work with you to understand your specific research question and establish suitable hypotheses to be tested. We will then design a bespoke experiment based on published psychophysics techniques to accurately collect the data required to answer your specific question.
Building the experiment
Most psychophysics experiments are computer based, however, there are some situations when physical experiments are the best option. Whichever is most suitable for your research question, we will make sure your experiment is built, set up and ready to go.
Running the experiment
Depending on the method and location required for your experiment, there will likely be two options available at this point. Either we can train you to run the experiment yourselves or, if you would prefer, we can run the full experiment for you.
Analysis
Once all the required data has been collected, we will perform all necessary statistical analyses to ensure that you get the most out of your data. Raw data can also be provided should you have your own in house statisticians.
Interpretation
An interpretation of the analysis will be presented at the Project Results Meeting. This is designed to ensure we provide a clear answer to your initial research question and to provide the opportunity for you to ask any further questions.
Final documents
Once you are happy you understand the results, we will provide a final Project Document which will detail the methods used, analysis and interpretation.
Ethics
All experiments will be carried out in a manner consistent with the Declaration of Helsinki. All participants will be provided with information prior to the experiment and their informed consent will be gained before any further participation can take place. We will not collect any data on protected characteristics unless vital to the specific research question and all data will be fully anonymised. We will not conduct any experiments requiring participation of individuals who are unable to provide their own informed consent.
Confidentiality
We understand that confidentiality can be a high priority in terms of both security and competition. We will discuss this with you at our first meeting and establish requirements that will cover all aspects of the project going forward. Unlike research performed at academic institutions, we have no pressures to publish in scientific journals so you can rest assured that there is no conflict between confidentiality and the need to publish. However, once your project is complete, should you wish it to be written up as a scientific article and published for the wider population to access, we have experience of publishing in top quality peer reviewed journals and would be happy to discuss this option with you further.
Talk to us
We welcome enquries about any and all research questions based around human perception and will always be happy to discuss your potential projects.
We look forward to talking with you