Bridging the gap between academia and industry

At Real Psychophysics we believe that the methods developed through cutting edge research should be available outside of academic laboratories. Understanding human perception allows us to exploit natural brain processes to ensure that products have the strongest possible impact.

Sometimes you need to know more than just subjective opinions about an experience. As well as providing insight into human perception, our expertise enables us to collect quantitative evidence to answer a multitude of questions, questions such as

What is the best colour clothing for vulnerable road users?
How can we increase the visibility of signage?
Are car indicators more difficult to spot when embedded in brake lights?
Do certain smells encourage people to change their behaviours?
Which colour stands out best against similar products on shop shelves?
Which design of our latest software app do our staff find most intuitive?

The list of possible questions is endless, these are just a few examples to provide an illustration. In reality, human perception research is relevant to almost all daily activities.

Whether you need a quick discussion with an expert or require a full experimental set up, we love to talk about human perception and would be pleased to assist you to navigate this interesting but complex area of human science.